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Miranda Creative outlines marketing strategy to boost Norwalk events and Park Norwalk use
Summary
At the February Park Norwalk meeting, Miranda Creative presented a branding, social and PR plan for Visit Norwalk and Park Norwalk, citing campaign results for Dine Norwalk and proposing website, toolkit and asset-library work to drive visits and parking revenue.
Miranda Creative, the Norwich-based agency selected last summer to handle Visit Norwalk and Park Norwalk marketing, presented its first half-year work and next steps at Park Norwalk’s February meeting.
Maria Miranda, principal of Miranda Creative, and Juliette, the agency’s lead digital brand manager, walked commissioners through recent event campaigns and a proposed Park Norwalk visual and digital refresh. Juliette said the Dine Norwalk campaign delivered about 137,000 impressions on Meta platforms and over 4,000 clicks via…
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