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Kent County/GVSU study urges regional approach to cut deer‑vehicle collisions; Grand Rapids told to coordinate

Grand Rapids City Commission · December 17, 2025

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Summary

An assistant city manager summarized a Kent County/GVSU analysis that found 2024 road deaths of deer exceeded hunter harvests and recommended a countywide goal to reduce collisions to 1,050 in two years by harvesting an additional ~1,900 deer annually plus habitat changes and enforcement of feeding bans.

Doug Matthews, assistant city manager, briefed commissioners on a Kent County and Grand Valley State University (GVSU) study on urban and suburban deer populations and deer‑vehicle collisions.

Matthews said the study’s spotlight surveys and public‑perception work found the highest deer densities in suburban corridors (including areas around Kentwood, Cascade, Caledonia and Plainfield townships) and that 2024 deer road kills outpaced hunter harvest numbers. The study recommended four focus areas — maintaining a healthy herd, reducing motorist safety risk, limiting property damage and protecting natural ecosystems — and recommended a countywide approach to be effective.

The county report set a reduction target to get collisions down to 1,050 within two years and estimated that would require harvesting an additional about 1,900 deer per year across the county. Proposed tactics include urban archery, localized deer‑reduction efforts focused on ethical utilization of deer byproducts, hunter recruitment, increased right‑of‑way mowing and native, deer‑resistant landscaping, and enforcing bans on feeding deer (noting state law in the Lower Peninsula already restricts feeding). Matthews said certain dense urban areas pose safety constraints for hunting and that targeted sharpshooting contractors (as used at the airport) were among options for some sites.

Matthews said the county is conducting outreach road shows with municipalities to identify operational and financial commitments; the next regional conversation will occur at the Metro 6 meeting. Commissioners and attendees urged coordination with agricultural stakeholders, noting some farmers face regulatory limits on calling deer and that agricultural policy may need regional discussion if farmland management is to be part of the solution.

Next steps: the county and municipalities will consider where to commit operational resources and funding and will prioritize execution of the report’s recommendations as resources allow.