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Entrepreneurs at Capital Con urge investing in legacy over flash
Summary
At Capital Con in Little Rock, entrepreneurs and family‑business leaders described prioritizing intergenerational stability, careful planning and community ties over short‑term displays of wealth, and urged young founders to use local business resources.
Bridgette Newsome, executive assistant to Little Rock Mayor Frank Scott Jr., moderated a Capital Con panel Saturday that urged entrepreneurs to favor “legacy over luxury” — investing in people, community and lasting business practices rather than short‑term displays of wealth.
Newsome framed the session by saying the approach emphasizes “purpose over possessions” and “planting seeds that grow long after we're gone.” Panelists recounted family histories and practical lessons for sustaining businesses across generations.
Jacinda Jones, owner of Aretha's Beverages, described inheriting recipes and a catering business from her grandmother and turning those traditions into a retail beverage brand. “Food always brings people together,” Jones said, describing how community demand around her grandmother’s kitchen in the Granite Mountain neighborhood led to broader opportunities.
Harvey Williams, co‑founder of Delta Dirt Distillery, traced his business…
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