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Farmington committee pushes outreach to businesses: bike-friendly certifications, QR wayfinding and signage repairs
Summary
Members discussed recruiting businesses for bike-friendly certification (estimated ~$50 for small shops), expanding QR-linked wayfinding to promote local merchants, and replacing crumbling parking-lot signs with possible support from Farmington Valley Trails Council.
Committee members discussed multiple items aimed at improving how trail users find and access local businesses, from promoting a bike-friendly-business certification to replacing worn parking-lot signs and adding QR-linked economic-development listings.
One member described an outreach email about a bike-friendly business program that scales fees by employer size…
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