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Morristown Partnership proposes roughly $2.1 million SID budget; council questions outreach and reserves
Summary
The Morristown Partnership presented a proposed Special Improvement District budget of about $2.1 million for 2024, citing an expected $800,000 revenue increase from municipal revaluation and allocations for decorative lighting, banners and reserves; council members pressed for more business outreach and translation services.
The Morristown Partnership presented its 2024 Special Improvement District (SID) budget to the Town Council on June 11, proposing a total of roughly $2.1 million and outlining plans to allocate new revenue from a recent municipal revaluation.
Jack Guerrero, identified in the presentation as executive director of the Morristown Partnership, said approximately 67% of the SID budget comes from the special assessment and 33% from sponsorships, event participation and other sources. He told the council that the district’s assessment revenue is expected to increase by about $800,000 following the municipal revaluation and said the partnership proposes to use the additional revenue for capital investments and capacity building.
Key line items Guerrero highlighted included $100,000 for decorative lighting, $70,000 for banner and flag hardware, $50,000 for site improvements (fencing and sign replacement), $20,000 for technology and data (including a Placer AI analytics subscription) and reserves: a $200,000 tax-appeal reserve and a $100,000 operating reserve.
Council members asked how the Partnership would communicate the changes to SID members and small businesses, whether the increased funds would be spread over multiple years, and how the new analytics tool would be used. Guerrero said the Partnership will increase outreach, hold an annual SID membership meeting, and offer targeted analytics to support business grant applications and market intelligence.
Council members also recommended translation and door-to-door outreach for small and Hispanic-owned businesses; the Partnership said it would explore part-time support and internships to improve direct contact with merchants.
The presentation concluded with the Partnership requesting council feedback and noting that the budget would be considered on an upcoming agenda. No vote on the SID budget was recorded that night; discussion centered on outreach and implementation detail.
