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Miami Lakes EDC plans $1,000 ad push for Main Street Live with matching sponsors
Summary
The Economic Development Committee agreed to provide $500 in marketing funds per Main Street event and seek matching $500 contributions from local sponsors to create a $1,000 advertising budget for each event; final approval depends on confirmation from town marketing administrators.
The Miami Lakes Economic Development Committee on a recent meeting agreed to allocate $500 per Main Street event toward marketing, with committee members urging partners to contribute a matching $500 so each event has a $1,000 advertising budget.
Committee members said the approach — pairing EDC funds with local sponsor contributions from organizations such as BNI Miami Lakes or the Miami Lakes Chamber of Commerce — is intended to boost attendance for Main Street Live and other town events. An EDC member summarized the plan as a split contribution: “EDC contributing $500 per event and a matching contribution from the sponsoring organization,” and said the funds would be used for ads and related marketing costs.
Why it matters: The marketing push is part of a broader effort to raise visibility for Main Street Live and related networking programs. Members said the extra advertising could increase attendance without requiring the town to expand in-person capacity.
How it would work: The committee discussed two payment routes — paying a marketing vendor directly or routing sponsorship funds through the town — and agreed they must confirm whether the Grahams (the property/management referenced in the discussion) and Andrea (a recently resigned member whose assistance was noted) will permit vendor arrangements. A committee member said an invoice and W-9 will be required from vendors so the EDC or the town can process payments.
Next steps: The subcommittee charged with Main Street marketing is scheduled to meet on Thursday to finalize vendor arrangements and confirm whether external partners will provide matching funds. Committee leaders said they will reach out to Andrea and the Grahams for guidance before authorizing any payments.
