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Brown Deer board approves hybrid model for village magazine as ad revenue declines
Summary
With advertising revenue down, trustees approved a staff proposal to shift the Brown Deer magazine to a two-issue-per-year, primarily electronic model with postcard notices and limited printed copies; staff said the village will revisit the model after a year or two and will use postcards and social media to notify residents.
Trustees approved a staff recommendation on Feb. 16 to shift the Brown Deer magazine from a three-times-per-year, advertiser-supported print publication to a two-times-per-year, primarily electronic publication supported by village, school-district and foundation funds.
Staff noted longtime vendor Nathan Heilman will no longer publish the magazine and said declining advertising revenue — $13,112 in advertising revenue for 2025 under the prior model —…
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