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Local weekly seeks $2,500 from Webster Groves business district for holiday ad package
Summary
Martie Schauer of the Webster Kirkwood Times asked commissioners for $2,500 to subsidize a retailer holiday-advertising package that reduces per-retailer cost to about $290 and places retailers in a multi‑date holiday guide.
Martie Schauer, representing the Webster Kirkwood Times, asked the Webster Groves business district advisory commission on Feb. 24 to provide a $2,500 sponsorship for a holiday advertising package aimed at local retailers.
Schauer told the commission the package offers participating retailers a lower-cost advertising option during the holidays — a choice of dates and ad sizes intended to provide a presence in the Times’ holiday coverage. "And then our ask for you guys is, 2,500," Schauer said during the presentation, adding the package makes participation possible for smaller retailers by reducing the per-retailer cost to about $290 in examples shown to the commission.
Commission members asked clarifying questions about how the subsidy would be applied and whether the district had funded similar support in past years. Members noted the commission reduced its requested sponsorship from $3,300 last year to $2,500 this year and that several members had positive prior experience with the Times’ package.
Outcome and next steps: commissioners did not record a formal vote in the presentation segment; members suggested staff follow up with Schauer to finalize materials and confirm how the $2,500 would be reflected in the district’s FY27 request or as a prior-year carryover decision.
Why it matters: the sponsorship would spread holiday advertising costs across participating retailers, potentially increasing visibility for small businesses in the district during the retail season.
