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CRA outlines $300K 2025 media plan to market Downtown and Beach redevelopment
Summary
CRA staff presented a coordinated FY25 media and outreach plan with CMED to promote downtown and beach redevelopment, focusing on digital and social platforms (about $200K) and other outlets (about $100K) for an approximate $300K buy, with emphasis on investor marketing and property owner outreach.
The Hollywood CRA presented its fiscal 2025 plan to disseminate redevelopment information and promote downtown and the beach districts on Oct. 1, describing a roughly $300,000 media buy coordinated with the city's CMED team.
Lisa Leota, redevelopment and operations manager for the CRA, described a strategy that blends targeted digital and social advertising, sponsored content and industry publications to attract investment and…
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