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Seaside gains expanded exposure through KGW camera and PR agency placements
Summary
Staff reported a new KGW weather-camera arrangement that will feature Seaside on air and online frequently, and credited the contracted PR firm Little Bird with multiple media placements for events and attractions over the past year.
Seaside's tourism staff delivered two media-related updates at the Feb. 18 meeting: a new agreement with KGW to feature a Seaside-branded weather camera and a summary of earned-media placements generated by the town's PR contractor, Little Bird.
Under the KGW agreement, staff said the Seaside camera will appear on air at least 50 times per month, stream 24/7 on kgw.com, be included in KGW's mobile weather app and OTT…
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