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Tourism report: Groundhog Day drew visitors; county to expand seasonal marketing
Jefferson County Commissioners · February 19, 2026
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Summary
Tourism staff said Groundhog Day weekend drew visitors from across the U.S. (and some international visitors), with lower Saturday attendance due to cold weather and stronger Sunday numbers; the county plans broader seasonal marketing and highlighted a new promotional video.
Mary, a tourism staff member, reported to commissioners that Groundhog Day overall 'went well' and described mixed attendance: lower numbers Saturday attributed to cold weather and much higher attendance on Sunday. She said vendors and entertainment were present and that visitors…
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