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Council approves new four-issue Sterling Heights lifestyle magazine; first-year cost roughly $86,500
Summary
Council approved a contract with Studio Communications LLC to convert the city's Sterling magazine into a four-issue-a-year lifestyle publication at an estimated first-year cost of $86,500, with staff expecting to offset costs through advertising revenue while keeping essential resident resources in print and online.
Sterling Heights council approved a two-year contract (with optional extensions) with Studio Communications LLC to redesign and publish a new four-issue-a-year Sterling Heights lifestyle magazine.
Community relations staff said the new format will be more visual and story-driven, keep essential resident resources (licenses, passport information, refuse schedules) in print and move detailed program descriptions online via QR codes. Staff estimated the current magazine production cost at about $78,000 annually and said the new contract would raise first-year costs to roughly $86,500; they said the gap would be partly offset by advertising revenue, which the team estimates initially at about $20,000 and hopes to grow over time.
Council members asked whether key resident information would remain in print and whether postage would rise; staff said core resources would remain, the new edition would be lighter per issue, and postage increases would be minimal despite moving from three to four annual mailings. The council approved the contract on a voice vote. Staff said they could revert to the prior format if the new approach failed to meet expectations.
