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Utah Senate advances 4.7% tax on targeted advertising to fund youth programs
Summary
The Senate advanced SB 287, a proposal to levy a 4.7% tax on companies whose revenue is primarily from targeted advertising; sponsors said proceeds would support child literacy, youth sports and mental‑health services, while opponents warned it risks taxing digital infrastructure and harming innovation.
The Utah Senate advanced Senate Bill 287 on a floor vote after extended debate on whether to tax targeted digital advertising to raise money for youth programs. Sponsor Senator McCall described the measure as “a 4.7% tax on companies that do targeted advertising,” saying the proceeds would go to “child literacy programs, youth sports and recreation, youth volunteerism programs, mental health programs and services” and other youth supports.
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