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Coldwater DDA cites 186,000 annual unique visitors, launches downtown website and previews summer events
Summary
The DDA presented a new visitor-profile tool developed with Michigan Main Street and Placer AI that reported about 186,000 unique visitors and 1.3 million visits annually; the board heard updates on the Cultural Jubilee, the Tibbetts summer season and a new website intended to help businesses market to visitors.
The Coldwater Downtown Development Authority on May 22 highlighted new visitor data and promotion tools the organization plans to use to help downtown businesses better capture event-driven spending.
Audrey, the DDA director, said the DDA worked with Michigan Main Street and National Main Street to pilot a visitor‑profile and data‑analysis template built on Placer AI data. “We have close to a 186,000 individual visitors to the downtown each year,” Audrey said, adding that those visitors make…
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