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City rolls out park sponsorship packet; businesses express interest in scoreboards and naming rights
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Summary
Staff previewed a parks sponsorship packet on the city website; two businesses have inquired about scoreboards, naming-rights terms vary by item (most 10-year, some 4-year), and commissioners urged proactive outreach at community events including Water Conservation Day.
City staff demonstrated the park sponsorship packet on the Fulshear website and outlined available options for businesses and donors.
Staff said two local businesses—Gavry Orthodontics and Local Table—have expressed interest in sponsorship items such as scoreboards. The commission reviewed term lengths for sponsorships: most items have 10-year terms while certain naming rights (staff noted scoreboards and a small subset of items) may be on shorter terms; commissioners clarified that naming-right durations and item counts would be included in the packet.
Commissioners prioritized proactive outreach to local businesses rather than relying solely on social media. Suggestions included printed materials for direct outreach, leveraging chamber and EDC contacts, and tabling at community events. Staff suggested promoting sponsorships at upcoming community events such as the March 13 Water Conservation Day and the April 25 Keep Fulshear Beautiful event to raise local engagement.
Donor-recognition details were discussed: bronze and silver-tier bricks would be placed in a central walkway near the park’s food-court area to represent Primrose Park generally, while gold and platinum sponsors would appear on a donation wall. Staff said 90% plans and exhibits will be emailed to commissioners for review and that they will allow a full week for meaningful feedback.
What's next: staff will circulate the sponsorship packet and 90% design exhibits, pursue early leads from interested businesses and include sponsorship promotion in upcoming event outreach.
