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DDA reminds businesses: Match On Main grant portal opens March 1 with up to $25,000 available

Coldwater Downtown Development Authority · February 25, 2026
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Summary

Coldwater DDA staff reminded downtown businesses that Match On Main applications open March 1; grants are reimbursement-based, capped at $25,000, require a 10% local match, and are limited to customer-facing downtown businesses.

Coldwater DDA staff reminded downtown businesses that the Match On Main grant portal opens March 1 and that the program offers reimbursement grants of up to $25,000 for eligible downtown, customer-facing businesses.

Director Kristen described eligible uses including technical assistance, design assistance, interior renovations, equipment purchases, outdoor activations, marketing and technology upgrades. She emphasized the program is reimbursement-based and requires a 10% local match from applicants.

Kristen said applicants must have a physical, customer-facing location within the downtown district and that the DDA will take applications, score them using published criteria, and submit up to two candidate applications to the state for final selection.

Staff encouraged interested business owners to begin preparations early and to contact DDA staff for assistance with the application and grant-writing steps.