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Spokane officials and merchants lay out tactics for keeping businesses open during downtown construction
Summary
City staff, a veteran Monroe Street merchant and Startup Spokane outlined marketing, scheduling and coordination tactics for downtown businesses facing multiple concurrent street projects this summer.
Gina Campbell, proprietor of 1889 vintage and antiques, told downtown merchants that collaboration and clear customer communication were essential to surviving weeks of street closures. “The reason why we came through it very successfully is collaboration,” she said, offering examples like shared promotions, wayfinding and games that encouraged people to visit despite construction.
City staff and presenters urged businesses to start messaging before work begins, post detour maps and coordinate with contractor public liaisons and weekly project meetings to record…
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