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Communications audit finds low trust; board urged to keep transparency and repeat surveys
Summary
A communications audit presented to the board found staff and parents reported low trust in district communications and recommended a transparent, measurable communications plan, ongoing surveys and improved website navigation.
Claudia Stewart presented a communications audit focused on staff and parents, saying repeated leadership turnover and inconsistent messaging have left many stakeholders feeling uninformed.
Stewart reported only 57% of staff and 59% of parents said they trusted district office communications and that common staff descriptions of the district included the words "mess" and "chaotic." She recommended establishing an annual measurement program, streamlining communications, reopening two‑way feedback channels, and creating a communications plan that fits district resources.
Board members praised timely communications following a recent online threat and asked that communications improvements be sustained and measured. Directors suggested using repeat surveys and listening sessions; Stewart recommended the board maintain honest, transparent communications and provide opportunities for feedback. The board discussed offering a template for administrator presentations and ensuring building leaders have time to prepare.
Next steps: staff will continue website improvements, maintain two‑way feedback strategies and provide the board with recommended communications plans and measures for annual review.
