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City staff proposes pole-banner licensing policy, shortens general-use window
Summary
City staff presented a draft administrative licensing policy to regulate pole/banner use, clarifying it as a "license for use," shortening general-use allocations from 12 to six months and giving corridor improvement authorities first-refusal and limited approval rights; staff will finalize and publish the policy after local outreach.
Mr. Matthews, an environmental services staff member presenting the item, told the commission staff had received complaints about the city’s pole/banner program and found it lacked a formal policy and renewal process. “This is a license for use,” he said, citing a law department clarification that the program is a license rather than a permit and therefore can include explicit rules and withdrawal authority.
The draft administrative policy, Mr. Matthews said, clarifies program goals — primarily place-making for corridor improvement districts (CIAs) and promotion opportunities…
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