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Farmers Branch aquatics report: attendance gains, storm losses and staffing investments
Summary
The Parks & Recreation Board heard third-quarter figures showing strong attendance after Broad Pond opened, a $71,131 quarter revenue figure, new membership products, and operational disruptions from a May 28 storm that shut power for 3.5 days. Staff said lifeguard recertification and staffing increases helped service levels.
The Farmers Branch Parks & Recreation Board heard a third-quarter update from aquatics staff on operations, revenue and program participation.
Staff said the Broad Pond opened over Memorial Day weekend and early-season attendance surged, with 21,567 guests reported during the initial opening period. That boost, along with increased season-pass and day-pass sales and strong rental demand, contributed to higher receipts early in the season; staff reported quarter receipts of $71,131.
Staff attributed some lost revenue to weather: a May 28 storm knocked out power for about three and a half days, and additional thunderstorms on June 1–2 depressed weekend attendance…
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