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Visit Napa Valley and local tourism groups brief Saint Helena council on TID funding and marketing results
Summary
Visit Napa Valley, the Saint Helena Chamber and local TID representatives told the council that a renewed 2% tourism improvement district funds destination marketing. Speakers said Napa County collected about $68 million in transient-occupancy tax recently and Saint Helena receives roughly $3.9 million annually; councilors asked about local spending and short‑term rental counts.
Lindsay Gallagher, senior representative for Visit Napa Valley, told the Saint Helena City Council that the Napa Valley Tourism Improvement District (TID) was renewed for another 10 years and that an assessed 2% fee on overnight hotel stays funds destination marketing. "Every guest, in every town and the unincorporated areas of the county pays 2% fee when they check out of a hotel," Gallagher said, describing the TID’s funding mechanism and the split that sends 75% to valleywide marketing and 25% for local district programs.
Gallagher and other presenters described program scale and recent performance: she said the valley collected…
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