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Tourism office seeks up-to-$80,000 amendment to marketing contract to develop county brand
Summary
Kim Boca, representing tourism, asked commissioners to approve a contract amendment with marketing firm Fine for up to $80,000 to develop brand definition, naming and visual identity funded by county lodging tax; the item will be on tomorrow's consent agenda.
Kim Boca, representing the Cowlitz County Event Center and tourism interests, told commissioners the tourism office will seek a contract amendment with Fine to continue marketing analysis work and begin brand-definition tasks.
Boca said Fine produced a 72-page analysis last year and the requested amendment — "up to $80,000" — covers two scopes of work (about $40,000 each) for brand definition, naming and a visual-identity style guide that would later be used for marketing and a possible new website. She said the amendment is funded by the county lodging tax and was approved by the local tourism-advisory committee (LTAC) at the end of 2025.
The item was placed on tomorrow’s consent agenda for formal action; Boca said the original contract totaled $118,000 and the amendment would add $80,000 in scope.
