East Allegheny SD reviews new blue-and-yellow 'wildcat' logo in vendor presentation

A marketing vendor presented a proposed district logo and branding package to the East Allegheny School District board on Tuesday evening.

Dan Riggs, the district superintendent, introduced the vendor and thanked community members and staff who participated in weeks of focus groups. The vendor — identified in the meeting as the presenter from AIU/Inspired Company — showed a primary two-color logo (electric blue with bright yellow contrast) featuring the letters “EA” and a three-quarter wildcat profile intended for athletics, spirit wear and stationery. “Electric blue is the color, with a nice bright yellow to contrast,” the Presenter said while describing one-color and black-and-white options.

The package includes hex/RGB/CMYK color specifications, a primary and secondary font package, and guidance on correct use. The presenter advised against altering the mark: “Don’t stretch it. Don’t mess with it,” and said the team can provide magnets, stickers and vendor contacts for spirit gear. The vendor and district staff said they will inventory current logo uses and phase in replacements to control costs; Ray Mobley, described in the presentation as a communications specialist, will coordinate implementation with the superintendent and athletic staff.

Board members asked how the design will work with rotating athletic uniform schemes and which staff will handle vendor orders. District leaders said they will confirm helmet-decals and other athletic details with coaches and athletic directors before purchasing. The presenter said website and stationery updates are already under way and that the district aims to have core assets ready by the start of the school year.

The board did not vote on brand adoption during the presentation; the presenter concluded by inviting feedback and questions for follow-up.