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AIU outlines multi-round logo redesign process for East Allegheny SD, seeks student and community input
Summary
AIU representatives told the East Allegheny School District board they will begin a multi-month logo redesign in mid–late November, using research, surveys and focus groups and five to six design rounds; final approval is expected in spring with implementation support starting in May.
Allegheny Intermediate Unit (AIU) representatives presented a proposed logo redesign to the East Allegheny School District board, saying the work will begin with research and community input and move through multiple design rounds before final approval in spring.
Joel Hessel, AIU communication specialist assigned to East Allegheny, opened the presentation and framed the team's scope: the AIU will review district marks, conduct competitive and community research, and deliver a full branding package. "We're just gonna be talking about our logo redesign project that was recently approved," Hessel said. He described the deliverables, process and next steps for implementing the mark across district platforms.
Sarah Campbell, a graphic designer on the AIU team, described a research-first approach that includes collecting historical marks, conducting surveys and focus groups, and running five to six rounds of design refinement. "This is not a sprint. This is a marathon," Campbell said, adding that the first round is intentionally broad so the board can identify what it does not want before narrowing toward a single recommended mark. She said AIU "officially recommend 1 logo, 1, and only 1" to ensure consistent use across athletics, signage and printed materials.
AIU said the final deliverables will include a branding guide with font families, color specifications (hex and RGB), usage hierarchy, and file formats for color and black-and-white reproduction. The presenters committed to producing implementation assets such as stationery templates, Zoom backgrounds and athletic head marks, and to compiling checklists to guide district rollout.
On timing, AIU representatives said work would begin about mid to late November, with final approval anticipated in March or April and implementation assistance running from May through December. Administrators on the call said they would assemble stakeholder groups — including students, alumni, parents, teachers, staff and coaches — and use student surveys, class representatives and a small board focus group to shape feedback.
The presentation concluded with an invitation for questions and a pledge by AIU to work closely with district administrators during research and implementation. The district will next distribute AIU's global questionnaire to administration as the first step in gathering community input.
