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Estacada committee weighs smaller bond, new messaging to win voter support
Summary
After reviewing decades of failed bond attempts, the Estacada RISE Committee discussed smaller, targeted bond options, state match opportunities and a communications strategy reframing bonds as investments in community and workforce development. No formal bond was approved.
The Estacada RISE Committee spent a large portion of its February meeting reassessing strategy for a prospective school bond, with members urging a shift from technical details to a community-focused narrative.
"The reason it's not worked before is because what was being presented wasn't what the community could hear," committee member David Cross said, arguing that past proposals read as an extra tax rather than an investment. Cross asked whether a more modest, targeted bond might stand a better chance of…
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