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Consultant outlines marketing and preservation options for Briarcliff site
Summary
Jones Lang LaSalle told the Shoreham-Wading River board it is pursuing three prospect "buckets" for the Briarcliff property — institutional/commercial, low-density residential, and conservation — and said discussions with the village and county on permits and potential preservation funding are ongoing.
Shoreham — Jones Lang LaSalle presented an update Jan. 27 on the district's efforts to market the former Briarcliff property and described potential buyer types and an outreach plan.
Ray Ruiz, Mary Ann Dugan and John Nielsen of Jones Lang LaSalle told the board they are pursuing three strategic prospect groups: academic and institutional users (which could complement district programs), low-density residential buyers suitable to village preferences, and conservation or land-trust buyers that could pursue preservation funding. "We're going for organizations that could use it... and we're reaching out to developers," Ruiz said; he added the firm has also engaged county and town representatives and conservation organizations.
Dugan described a multi-channel marketing strategy — targeted digital outreach, premium real-estate platforms, a dedicated property website and printed collateral — and offered to share a property website and Instagram QR code with the board. Nielsen said initial feedback from the Village of Shoreham favors low-impact, single-family residential uses rather than high-density multifamily projects, though assisted-living and low-density residential interest were reported among prospects.
Board members asked about building condition, tax implications, timelines and whether preservation funding could be available. Jones Lang LaSalle said county and conservation partners have expressed interest and that the district would likely need to submit a letter of interest if a preservation acquisition were to proceed; the consultants said they expect to deliver a report in roughly 60 days summarizing what each prospective buyer or funding partner would require.
No formal action was taken; the presentation served as an update and Q&A between the consultant and board.
Next steps: consultants will return with a follow-up report and recommendations to the board.
