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Patchogue-Medford plans website redesign and logo refresh to improve community engagement
Summary
The district outlined analytics showing heavy online engagement and previewed a website redesign and branding effort to make quick links and commonly used resources easier to find; the technology director said a refreshed design and video content will be launched this fall.
The Patchogue-Medford administration presented analytics on district communications and previewed plans for a website redesign and branding refresh aimed at making key resources quicker to access and increasing community engagement.
Technology leadership summarized traffic data: Facebook reach, YouTube views, and more than two million homepage impressions over 12 months. "Our homepage had 2,400,000 hits over the last 12 months with 182,000 of those being unique," the presenter reported. The redesign will prioritize quick links (class link, calendar, parent portal), school landing pages, press releases and a cleaner navigation; the district plans video content and selected drone footage for featured banners without exposing individual student faces (media releases and opt-outs will be respected).
The presenter also introduced a preliminary set of refreshed logos and noted work with a PR firm; trustees and community members asked that the process include public feedback and surveys on final drafts. Administrators said the redesign timeline targets an October release window and that the product will be ADA (Section 508) compliant.
The board did not take action on branding at the meeting; presenters characterized the discussion as an early-stage conversation and said community input would be sought as design options are refined.
