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Students present website, social-media and referendum outreach work to Lake Mills school board
Summary
Two student youth apprentices showcased a new district website, referendum videos and social-media efforts, describing plans for weekly content and metrics tracking; staff praised the students and discussed sustaining the apprenticeship program next year.
Two Lake Mills Area School District student apprentices described their communications work to the school board, saying they built the district’s new website, produced referendum videos, and launched social-media accounts to reach younger residents.
"I'm JP Rozovsky. I'm a junior at Wakeman's High School," said one presenter, who along with Mason Gray outlined projects completed since July: a new website, flyers, social posts and short videos featuring principals, events and referendum outreach. They said they started a TikTok account to engage younger audiences and plan to post weekly content while tracking view, like and share statistics to improve reach.
District staff said the students learned the website tools from the web vendor, used district cameras and computers for production, and spent hours editing content. A staff member noted the apprentices' portfolio and social-media experience helped their selection and that youth-apprenticeship eligibility requires juniors or seniors enrolled in a related class and includes monitoring duties handled by Megan and Carmen Walden.
Board members asked whether the YA (youth-apprenticeship) block provided enough time and whether equipment was district-provided; the students said most work fits into school blocks, and the district supplied cameras and editing stations. Staff said the program aims to keep a junior and senior in successive years so experience is transferred and the program is sustainable.
The presentation also included outreach support for the district’s referendum: the students produced several videos and promotional materials and said they will continue to update the community on project progress.
