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Board weighs season passes, free elementary admission and middle-school discounts to boost attendance

Cuba City School District Board of Education · July 17, 2025
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Summary

Trustees discussed waiving or reducing athletic admission for elementary and middle-school students, possible family or season passes for adults, and safeguards such as adult accompaniment and student ID checks; the board asked staff to return in August with simplified pass options and pricing recommendations.

The Cuba City School District Board of Education debated several options July to increase attendance at school athletic events and make tickets more affordable for families.

Administrators and the athletic director proposed several alternatives: allow elementary students in free when accompanied by an adult; provide a $25 middle-school season pass tied to student ID; offer adult fall and winter passes or an annual adult pass; or sell simplified family or individual season passes. The athletic director cautioned that free admission could be misused as de facto free daycare and recommended an adult requirement when younger children attend.

Board members discussed logistics—ticket-taker workflows, color-coded passes and whether activity fees for middle-school participants should automatically provide access. Trustees said they prefer simple options that are easy for ticket staff to administer and avoid multiple pass types during a single year. Several trustees expressed support for a student season pass and adult season options rather than many single-sport passes.

Outcome: the board did not adopt a new policy at the meeting but directed staff to return in August with two or three streamlined options (for example: elementary free-with-adult pilot, a middle-school student season pass and adult season/annual passes) and estimated price points and operational plans.