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Board approves fall streaming deal with WGLS for Woodrow Wilson football broadcasts
Summary
The board approved a fall‑sports streaming agreement with WGLS for Woodrow Wilson High School that gives the school 15% of net advertising sales for streamed games; staff said initial sales suggested roughly $940 to the school with potential to double if ad sales increase.
The board approved a fall‑sports streaming agreement with WGLS for Woodrow Wilson High School games that ties district revenue to 15% of net gross advertising sales sold by the station during streamed games.
Staff (S2) told trustees WGLS had already sold six $1,250 ads in August — roughly $7,000 gross — and that 15% of that would amount to about $940 to the school; staff said WGLS projected it could double ad sales, increasing returns to the school. The contract covers only the fall sports season with an option to renew for winter.
Board members discussed timing and the merits of a lump‑sum contract versus a percentage of ad revenue. One member (S3) cautioned that media companies generate revenue from these broadcasts and urged the district to consider more standardized game‑right fees next year so the board can negotiate consistent terms for all schools.
The board moved and approved the agreement by voice vote; staff said the draft was created quickly to allow streaming to proceed during the ongoing season and that a broader policy on media rights will be considered for future seasons.
