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Board debates how to capture revenue from livestreams and photography at Mercer County school events
Summary
Board members spent a lengthy portion of the Nov. 21 work session discussing third‑party livestreaming and photography of high‑school and middle‑school athletic events and options — including RFPs, season licenses and in‑house production — to ensure revenue supports student programs.
Board members and staff devoted an extended portion of the Nov. 21 work session to how the district should handle third‑party livestreaming, radio overlays and photography of school athletic events, after the chair said outside parties were monetizing broadcasts without routing revenue back to the district.
The chair framed the issue bluntly: independent streamers and photographers are selling ads and running banner advertisements on streams of Mercer County games but the district and student programs receive little or none of that revenue. "They're coming to our facilities and they're making money on our sports that they're not sharing with us," the chair said during the discussion.
Board members and administrators…
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