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County hears pitch to recruit UTMB and Ironman events for 2027 series
Summary
Discover Climate presented proposals to recruit endurance events — UTMB and Ironman — that organizers say could bring thousands of athletes and multimillion-dollar economic impacts; commissioners asked staff to coordinate with neighboring jurisdictions and hospitality partners.
Emily Osgood of Discover Climate told the board that Southern Oregon finished the year with improving occupancy and average daily rate and that the agency is actively pursuing endurance events that could boost shoulder‑season visitation.
Osgood said UTMB (the Ultra Trail Mont Blanc series) could bring roughly 1,200 athletes and an estimated $2.5 million economic impact for a community, while a full…
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