Webster Groves commission approves awnings for new Lockwood storefront, with window graphics held for revision

The Webster Groves Historic Preservation Commission on Dec. 9 approved awnings and an exterior sign for a proposed shop at 234 West Lockwood but withheld approval of bold window graphics until the applicant submits options that meet the city's historic-district guidelines.

T.J. Redmond, who said he is a partner owner of the property, presented the proposed storefront visuals and acknowledged he did not love the initial window design. Commissioners reviewed the Old Webster historic-district guidelines and the city sign code, noting the rules favor simple lettering and minimal colors for permanent signage.

"A sign should identify a business and not a national product. Simple letters and simple styles and a minimal amount of colors shall be used," said a commissioner citing the guidelines. Commissioners favored approving the awnings so the applicant could move forward with that element but asked for revised window art (a single-color frosted option was offered as an alternative during the meeting).

Planning staff said they will check the permit against the sign ordinance and the historic-preservation guidelines; the motion to approve the awnings and exterior sign carried with the condition that window graphics be revised to comply with the guidelines.

Redmond said he would explore alternatives, including a frosted-glass treatment or a single-color graphic that better matches the building's proposed white paint and the awning palette.

Next steps: applicant to submit revised window graphics to planning staff; staff will verify compliance with the sign code and district guidelines before final approval of window treatments.