MARTA outlines NextGen redesign, on-demand REACH and fare transition affecting East Point riders

MARTA officials presented the agency's NextGen network redesign and a new on-demand service called REACH at an East Point neighborhood meeting, saying the changes are intended to increase connectivity within communities and to bus and rail links.

The presenter said the REACH service can be hailed via an app, a phone number or the MARTA website and "the service will come to you 30 minutes or less" within designated zones. The presentation said two routes serving the area, Route 84 and Route 78, will be upgraded to run every 15 minutes for much of the day.

MARTA also described a full fare-system upgrade that will replace current fare cards and validators. Officials said fares themselves will not change ("Our base fare is $2.50 and remain[s]"), but customers will need new cards or accounts. MARTA gave a May 2 to Oct. 30 transitional window during which riders can transfer balances from old cards to new accounts; agency staff said they will encourage riders to spend down balances before the switchover and will assist with transfers during the transition.

Responding to East Point-specific concerns, the presenter said station renovations at East Point will include new fare gates and upgrades such as improved lighting and flooring; during installation some gates will be left open temporarily to allow access while work is underway. The presenter noted MARTA's recruiting goals have been met and that operator staffing now stands near 280, above an earlier 250 target for 2025.

The presenter said MARTA will hold an open house at agency headquarters to showcase vehicles and the REACH demonstration and encouraged residents to review printed materials available at the meeting.

MARTA provided contact information for follow-up questions and said agency staff will work with the city on construction timing to minimize disruptions.