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Sign review board approves variance for pylon sign at Crown Point shopping center
Summary
The North Richland Hills Sign Review Board on Aug. 11 approved a variance to allow a 29-foot, 208-square-foot pole sign at 5198 Roof Snow Drive, a property owner said is struggling to attract customers without prominent frontage signage. The vote was 8-0.
The North Richland Hills Sign Review Board voted unanimously Aug. 11 to approve a variance allowing a 29-foot, 208-square-foot pole sign at 5198 Roof Snow Drive, part of the Crown Point shopping center.
Bridal Goldstein, president of Kingfisher Realty Partners and managing member of Shops at Crown Point LLC, told the board the property has struggled to attract customers because many tenants lack visible frontage. "We didn't even know you were here," she said she was told repeatedly in a survey of customers at a Tropical Smoothie franchise on the site. Goldstein said that franchisee reported roughly $20,000 in monthly sales at another Tarrant County location but about $8,000 a month at this site.
City staff, represented by Clayton Husband, said pole signs are now limited by code to a freeway overlay (within about 200 feet of Loop 820 and Airport Freeway) where larger signs are permitted; the subject property sits about 900 feet from the overlay, so a variance was required. Husband described the requested sign as 29 feet tall and 208 square feet in area and noted the board can attach conditions to any approval. He also said the city’s policy changed in 2002, leaving several nonconforming pole signs that predate that ordinance.
Board members asked about landlord consent and whether nearby lighting or SUP (special-use permit) processes factored into prior requests; staff answered that landlord agreement is needed and that a separate SUP would have been required for lighting at a neighboring site but was never pursued.
With no public speakers signed up, the board moved to a vote and approved the variance 8-0. The approval allows the sign as proposed to be constructed, subject to the city’s permitting and any conditions the board attached.
The board also approved minutes from its May 27 meeting earlier in the session. No appeals or further conditions were stated on the record; the approved variance will proceed through standard permitting.
