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Rockville planning commission split 3–3 on electronic message centers; asks mayor and council to study other jurisdictions

City of Rockville Planning Commission · February 25, 2026

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Summary

Planning commissioners recorded a 3–3 split Feb. 25 over whether to recommend allowing electronic message centers (EMCs); the commission agreed to capture the split in its recommendation memo and staff will clarify that state law allows electronic gas station price signs.

The Rockville Planning Commission recorded a 3–3 split Feb. 25 on whether to recommend the mayor and council explore regulations that would allow electronic message centers (EMCs) in the city or to retain the staff draft’s prohibition on EMCs.

"The planning commission was split 3 to 3," Chair Mung San read aloud during the meeting record, listing which members supported exploring other jurisdictions' regulations and which favored retaining the staff draft prohibition.

What was at issue: Commissioners weighed testimony that the staff draft could be interpreted to prohibit electronic signage used by gas stations to display current prices. Some commissioners favored the staff draft’s prohibition on EMCs, while others said the mayor and council should be advised to study Montgomery County and other examples before deciding.

Staff response: City staff reminded the commission that state code regulates gas station price signs and that Rockville staff have historically interpreted the law to allow electronic gas station signs. Mr. Westlake (staff) told the commission "the state code does regulate gas station signs" and said staff will ensure the recommendation memo clarifies the status of gas-station pricing signs under state law.

Outcome and next steps: The 3–3 split was recorded in the commission’s recommendation memo rather than producing a unified recommendation. Staff will include language clarifying that gas station price signs have been historically accommodated under state rules and will provide mayor and council context about EMCs and examples from other jurisdictions such as Montgomery County.

Context: Commissioners cited Montgomery County rules as an example of a regulatory starting point and discussed options such as frequency/change limits and illumination standards. The split was memorialized in the memo so mayor and council will see both positions when they review the commission’s recommendations on March 23.

Ending: Staff will update the memo to make the staff interpretation on gas station signs explicit and to note the recorded split among commissioners.