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Pflugerville Equity Commission gets update on 2024–25 listening sessions and outreach after low survey turnout

Pflugerville Equity Commission · August 11, 2025
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Summary

Staff updated the Pflugerville Equity Commission on 2024–25 listening sessions, promotion for local small businesses under 'Pflugerville Finds,' and outreach channels such as Flashvote; staff reported only eight online survey responses and urged commissioners to help boost participation before a Sept. 17 session.

The Pflugerville Equity Commission heard a staff update on the 2024–25 listening sessions and outreach efforts, including a new small-business campaign and continued short online surveys, during a regular meeting.

S4 (Staff member) told the commission the city’s Explore Pflugerville tourism brand will launch a series called "Pflugerville Finds" to highlight local small businesses, starting with downtown merchants and expanding citywide. "Our Explore Pflugerville tourism brand is putting out a series called Pflugerville Finds, and they'll be highlighting our local small businesses," S4 said.

S4 also described promotional items created to support the shop-local effort, including downtown logo merchandise and a mini shopping bag labeled "Shop Locally." The staff member said these are small, initial steps and that larger outreach will continue alongside other engagement tools.

The commission heard that staff are using multiple channels to gather resident input, including in-person listening sessions and Flashvote, a short online-survey platform. "One has been put out about legislation items, and art, in public art," S4 said, describing recent Flashvote topics.

Staff summarized recent session attendance and next steps: four attendees at the economic equity session, one at a skill-building/lifelong learning session, and additional summaries pending for July 27 and Aug. 6 sessions. S4 said the final listening session of the series, focused on historic preservation and cultural heritage, is scheduled for Sept. 17 and that staff will compile session summaries into a single report for city council.

On survey response rates, S4 said, "I last checked and remembered, I think we have 8 responses on that." Commissioners pressed staff on promotion tactics after the low turnout. S4 described current outreach — flyers with QR codes, Facebook posts with links and an Equity Commission webpage listing — and said staff would post and boost promotion again before the Sept. 17 session.

Commission members suggested practical steps to increase participation, including providing shareable links and materials commissioners can distribute to HOAs and community groups. S2 (Commission member) offered to help distribute materials to community contacts and asked staff to provide easy-to-share resources.

S4 said the city restarted HOA/neighborhood-leader groups in April and will continue those meetings; staff also noted completion of a mobility and transportation master plan and ongoing reviews of traffic-signal timing and road design to improve multimodal connections.

The record shows a motion to approve the committee’s regular meeting minutes from June 9, 2025 was made and seconded; the transcript does not record a clear vote tally for that item. Later, S5 (Commission member) moved to adjourn, another commissioner seconded, and S2 declared the motion adjourned.

Staff said they will email summaries and next steps to commissioners well before the commission’s next in-person meeting, which S4 said will be held in the Justice Center.

The commission did not take any additional formal policy actions during the meeting.