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Pleasanton council sends contested Gulf gas-station signage back for more review, sets May 6 return
Summary
After extended public comment and divided council debate over bright Gulf branding on a rebranded gas-station canopy and monument sign, the council voted to continue the design-review item to May 6 and asked staff for a planning-level inspection, approval letters, a timeline and possible refinements.
The Pleasanton City Council on April 15 declined to finalize action on a zoning-administrator approval that would allow rebranding of the former Shell station at 4212 1st Street to a Gulf gasoline station, instead continuing the matter to a date certain so staff can return with additional information and possible design refinements.
The council heard a staff presentation from Senior Planner Eric Lukchini describing the sign-design-review approval (case P24-0731). Staff said the application had been revised from earlier versions to reduce logo sizes and limit canopy illumination and recommended upholding the zoning-administrator decision…
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