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Board updates tourist‑tax ordinance and awards $2.04M marketing contract
Summary
Commissioners adopted changes to the tourist development tax ordinance to formalize an 80/20 distribution (80% marketing/operations; 20% destination development) and approved a three‑year, $2.04 million marketing and media‑buy contract after an RFP process; staff will require annual KPIs and ROAS reporting.
The Hernando County Board of County Commissioners on Nov. 18 revised the county ordinance governing tourist development tax distribution and approved a three‑year marketing contract.
Tammy Hion, the county’s tourism development manager, presented ordinance language that formalizes an 80/20 split of tourist development tax revenue — 80% for marketing and operations and 20% for a Destination Development Fund that can target infrastructure and…
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