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Panel weighs new sign code; businesses warn ban on illuminated freestanding signs would hurt Rockville merchants
Summary
Staff proposed reorganized sign regulations that preserve content neutrality, add new sign types and continue a broad prohibition on electronic message centers (with pedestrian‑oriented exceptions); the International Sign Association urged the commission to avoid rules that would make many existing illuminated freestanding signs nonconforming and economically harmful.
Kenny Peskin, representing the International Sign Association, told the Planning Commission that one of the draft ordinance’s most consequential changes would be a prohibition on internally illuminated freestanding signs in many zones. “The impact of a prohibition on internally illuminated freestanding signs will be significant and will adversely affect businesses in Rockville,” Peskin said, adding that nonconforming‑sign rules in the draft could require removal or darkening of signs within eight years and that routine maintenance that changes…
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