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Visit Nacogdoches board approves $670,625 budget; CVB director outlines marketing push
Summary
The Nacogdoches Convention & Visitors Bureau (Visit Nacogdoches) presented and the council approved a board‑recommended FY2024–25 budget of $670,625 and a marketing plan focused on improved digital presence and added billboard advertising to attract visitors and conferences.
Ashley Morgan, director of Visit Nacogdoches (the Convention & Visitors Bureau), presented the CVB’s FY2024–25 budget and marketing plan to the City Council on Sept. 17 and the council approved the item by voice vote.
Morgan said the board had approved a budget of $670,625 for 2024–25 and described major priorities: a stronger advertising and billboard presence at city gateways, a new website expected in March 2025 to improve visitor conversion, and continued promotion of festivals and SFA‑related events. She said Visit Nacogdoches receives 72.5 percent of the city’s hotel occupancy tax allocation and that the bureau’s expenditures are limited by statute to tourism promotion and related activities.
Morgan presented preliminary visitor analytics purchased by the board: approximately 35,000 people visited the visitor center geofence area in 2023, occupancy in the city’s hotel rooms was about 55.6 percent in 2024, and the bureau identified 57 short‑term rental properties. She said advertising placed in outlets like American Road magazine produced measurable website clicks and contacts.
Council members thanked Morgan for her work; one councilmember asked whether hotel tax funds could help expand Sunday activities, and Morgan said she would sit down to discuss options and volunteer support. The council moved to approve the CVB fiscal year 2024–25 budget and marketing plan and the motion carried unanimously.
