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Fall River School District social media assistant reports modest follower gains, urges local boosting
Summary
Hannah Deatsmafia presented a Sept. 1–Oct. 16 social media report showing modest Facebook and Instagram follower growth, expanded use of short-form video (reels), and recommended scheduling and local paid boosts to increase engagement.
Hannah Deatsmafia, the Fall River School District social media assistant, presented the district’s social media report covering Sept. 1 to Oct. 16 and said the district has seen modest follower growth and strong reach on selected posts. "I'm Hannah Deatsmafia, the social media assistant, and then this is the Fall River School social media report," she told meeting attendees.
Deatsmafia reported platform-level metrics for the reporting period. On Instagram she said the district had 724 followers and gained 16 over the month; she summarized interactions as "3,517 likes, 2 comments, 13 saves" as reported in the presentation. On Facebook, presenters described an upward trend in followers during the past 45 days and identified top-performing content such as staff welcome-back posts, homecoming coverage and athletics.
The presentation highlighted short-form video (reels), which Deatsmafia described as "like TikToks," noting the district had published five reels and planned to increase that output because of their reach. A sponsored post described as the seniors' "last first day" was called out for having high distribution (the presenter reported a total of 2,001 'services used' for that item in the transcript).
Deatsmafia said the district uses Metricool to schedule posts automatically: "you create the post, then you click the time and date, and it'll, like, schedule this post." She also described tactics to increase engagement, including prompting followers to comment (for example, asking people to "comment your favorite sport" or whether they will attend a game) and recommended local boosting—paid promotion targeted to local audiences—to increase reach.
No formal board action or vote was recorded in the transcript. The discussion closed with a question about how to convert awareness into more comments and engagement; attendees suggested local boosts and broader distribution of scheduled posts as next steps.
The report is informational; the district did not record a formal decision or funding authorization in the provided transcript.
