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OCVB: Celebration of Lights brought roughly $332,000 in revenue; staff exploring Placer AI for event analytics
Summary
Tourism staff reported Celebration of Lights ticket and vehicle stats and $331,980.23 in preliminary revenue; staff described sponsorship outreach and ongoing evaluation of Placer AI mobile‑tracking analytics to measure foot traffic and visitor origin patterns.
At the Jan. 22 OCVB Commission meeting, tourism and festivals staff reported preliminary results for Celebration of Lights and described plans to use mobile‑tracking analytics to better target promotions.
Jennifer, the commission's festivals/tourism lead, said Celebration of Lights sold 14,509 stroll tickets out of 15,000 and reported $116,702 in stroll ticket revenue; general admission ticket sales generated $173,418. She said the event saw more than 10,702 cars, 151 vans, 42 buses, 1,426 trolley rides, 53 sleigh/hay rides and 28 train…
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