Get Full Government Meeting Transcripts, Videos, & Alerts Forever!
Get email alerts on the Bond Communications topic
No spam. Unsubscribe anytime.
Communications director outlines bond outreach and says middle school remains priority after survey
Summary
Communications director Lisa Gilchrist reviewed the facilities task force process, said task force recommendations favored a middle school priority and described a multi‑channel outreach plan (newsletters, translations, postcards, videos) for a proposed 2025 facilities bond.
Lisa Gilchrist, the district’s communications lead and public records officer, briefed the board on the facilities task force, community feedback and planned outreach for a future facilities bond.
Gilchrist summarized the task force’s charge—prioritize a long list of facilities needs identified by a study and public survey—and described the district’s engagement strategy: a landing page with documents, mailed postcards to every household, translated fact sheets and social media and video content. She said the district created a video to explain the middle school recommendation and included estimated cost examples on fact sheets in response to prior feedback requesting clearer cost information.
She reported the task force collected roughly 465 responses to outreach materials (about half from students) and said that when nonstudent responses were analyzed, 74% prioritized the middle school project. The task force used that feedback to recommend a narrower package for the next bond attempt.
Gilchrist also reviewed the district’s post‑vote adjustments after the November bond result and described targeted steps taken since then—redoing messaging, adding translated materials (Spanish, Russian, Ukrainian, Punjabi), and scheduling community presentations and additional video outreach ahead of a 2025 bond effort.
Board members raised questions about timing and content; Gilchrist said staff are preparing updated fact sheets, a middle‑school-specific landing page and a new video series answering commonly asked questions from the community.
