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Planning commission unanimously approves exterior signage for Hermosillo Hot Dogs and Bodega Pierce Winery

Clarkdale Planning Commission · July 21, 2025
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Summary

Clarkdale planners approved two exterior sign applications (PC250086 and PC250088) on July 15, finding both compliant with size, materials and lighting rules; staff cited Reed v. Town of Gilbert to limit review to manner and placement.

The Clarkdale Planning Commission unanimously approved two separate exterior sign applications at its July 15 meeting.

Senior Planner Britney Esparza presented application PC250086 for Hermosillo Hot Dogs (at the former Su Casa site) and said the resubmitted sign uses durable materials requested in a 2023 review: a three-quarter-inch pressure-treated plywood backing with 7 3/4-inch black wooden letters, measuring 8 feet by 2 feet (16 square feet) and lit by two downward-facing metal-cone lights. Esparza told commissioners the design meets the town's square-foot allotment for signage and is compatible with the historic brick façade.

Esparza also cited Reed v. Town of Gilbert, telling commissioners that content is not subject to design review and that staff was evaluating material, placement and compliance with the zoning code. A commissioner asked about weatherproofing; Esparza said pressure-treated wood is designed to resist water, heat and direct sunlight.

For Bodega Pierce Winery (PC250088), Assistant Town Manager Ruth Mayday presented a proposed channel-lit aluminum wall sign approximately 2 feet high and totaling 40 square feet. Mayday said the property already has a 32-square-foot monument sign and that the combined signage (72 sq ft) remains within the property's 600-square-foot entitlement based on frontage. Staff recommended approval for both applications; the commission approved each motion unanimously. No budget impact was reported.

The approvals allow the businesses to install the described signs subject to any standard building or sign-permitting steps that follow the planning commission's vote.