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Sedona tourism staff set May 15 launch for 'Embrace the Moment' summer campaign as board reviews data and assets
Summary
City tourism staff presented market data and creative assets for the "Embrace the Moment" summer stewardship campaign and said the campaign will go live May 15 pending a routine council consent vote; staff showed photo and video assets, described ad placements and the campaign landing page.
Sedona tourism staff told the Tourism Advisory Board they plan to launch the "Embrace the Moment" summer stewardship campaign on May 15, pending a routine City Council consent item. Robin Mullen, tourism program marketing manager, said the creative combines wide landscape shots with closer "in‑the‑moment" imagery and that photo and video assets from a three‑day April shoot are ready for use.
Mullen framed the campaign around recent market indicators, saying, "March is the third consecutive month this year where hotel occupancy exceeded the prior three years," and walking members through lodging metrics including March occupancy at 81.1% and year‑over‑year increases in…
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