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Hampton Roads Alliance and partners tout 'Playbook'; $9,000 pilot yielded web leads for Virginia Beach
Summary
Presenters from the Hampton Roads Alliance and Chamber told the Virginia Beach Development Authority that an August–November pilot for the Hampton Roads talent initiative produced about 1.57 million impressions, over 20,000 sessions and roughly 900 contact-form leads on a $9,000 spend; the Playbook outlines regional projects in defense, energy, aerospace and logistics.
Steve Harrison, chief operating officer of the Hampton Roads Alliance, told the Virginia Beach Development Authority on Nov. 18 that the Alliance’s regional "Playbook" frames economic development around four priority industries—defense, energy, aerospace and logistics—and identifies cross‑cutting growth drivers such as workforce, innovation and available sites.
Harrison said Hampton Roads benefits from a concentration of federal spending and regional assets and outlined eight initial projects that the Playbook will track and steward. "The playbook is really…
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