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Middleton tourism staff reports rising February occupancy, discusses marketing push and paid PBS segment
Summary
Staff told the commission that citywide occupancy rose in February and outlined a spring marketing campaign using new Bachfest video assets and targeted DMAs; PBS contacted staff with a paid segment proposal that staff said could cost "25 to $30" and would require a commission decision on budget reallocation or over-budget approval.
The Middleton Tourism Commission received updates March 19 on hotel performance and the tourism office's spring marketing strategy, including new professional video assets and a potential paid segment from PBS.
Chair and a committee member summarized hotel conditions: transient demand remains soft and group business is the primary lever the industry is using to protect average daily rate (ADR). The Chair cautioned that cutting transient rates could suppress group rates and warned it could become a "race to the bottom." A committee…
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