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Shakopee adopts comprehensive parks and recreation revenue policy tied to CAPRA standards
Summary
The council approved a four‑tier parks and recreation revenue policy aimed at consistent fee setting and a 75% eventual cost‑recovery target; staff will implement tools and review fees regularly and use scholarships and sponsorships to preserve access.
Shakopee City Council on Aug. 19 adopted a comprehensive revenue policy for the Parks & Recreation Department that lays out a four‑tier cost‑recovery model and establishes processes for setting and reviewing fees.
Parks staff said the policy was developed in part to meet CAPRA accreditation standards and to provide a consistent framework for pricing programs and services. The policy sets four tiers — community benefit (25–50% cost recovery), mixed benefit (50–75%), individual benefit (75–100%), and profit centers (25%+ over direct/indirect costs) — and recommends tools such as a decision tree and a cost‑estimation spreadsheet to place programs into tiers and calculate fees.
Staff explained scholarship and sponsorship programs will be retained to maintain access for low‑income residents and that nonresident fees will be set as a percentage above resident rates (staff proposed adding 30% for most programs and higher differentials for facilities). The presenter recommended reviewing the policy at least every two years and said staff would begin implementing the changes with the department’s next brochure cycle.
Councilors asked how longstanding ordinances (for example restrictions on advertisement at the stadium) would interact with sponsorships; staff said existing ordinances remain in effect and sponsorships can be structured without violating advertising rules (example: sponsor booths, shirts with logos). Councilor Whiting moved to adopt the parks and recreation comprehensive revenue policy; Councilor Contreras seconded and the motion passed by voice vote.
What happens next: staff will apply the decision tree and cost model to individual programs, implement recommended nonresident rates (where applicable) and include fee adjustments in future budget cycles. Council indicated interest in enhanced marketing support to increase program participation.
