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Middleton Tourism Commission approves $1,750 Art Walk sponsorship, requires post-event business survey
Summary
The Middleton Tourism Commission approved a $1,750 destination sponsorship for the May 18 Art Walk and conditioned the award on a post-event report that surveys downtown businesses about any changes in sales or visitor ZIP codes.
The Middleton Tourism Commission voted March 19 to approve a $1,750 destination event sponsorship for Art Walk, set for May 18, with a requirement that organizers include a post-event survey of downtown businesses.
Staff presented the Art Walk grant request and said past sponsorships had been around $1,500; the current application asked for $1,750 to help pay for marketing that staff said would target audiences outside Dane County. Committee member moved to approve the $1,750 sponsorship on the condition that the event organizer include…
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